![]() Distribution costs – this will depend on current postage rates, the weight of all that mail, and the amount you’re sending out.Printing costs – this is where paper quality, the type of print job, quantity, and size comes into play.Some companies, however, might opt to purchase these lists from third-party providers. Mailing list costs – it’s great if you’ve been gathering contact data yourself and building your own mailing list.For better results, consider hiring a good copywriter. Marketing copy costs – chances are, you’ll be writing your own marketing copy.Design costs – are you designing your direct mails yourself, or are you hiring a professional designer?.Your direct mail piece would likely cost anywhere from 50 cents to more than $15 per person, depending on a few considerations: Mail a bunch of letters or postcards, and a small percentage of prospects might respond. Mention direct mail to most entrepreneurs or executives, and concerns about cost immediately arise.Īfter all, direct mail marketing is often seen as a risky numbers game. Seasoned marketers know the unique role direct mail can play in the customer journey it has long had the power to precisely target and engage consumers. NatureBox proves that it can… But let’s dig a little deeper into the numbers. Their digital campaigns were delivering disappointing click-through rate numbers… So NatureBox leveraged this “old” form of marketing to their advantage.Ĭan direct mail marketing still work in a predominantly digital world? The process was very simple: an automated direct mailing service sent out a personalized postcard with a promo code.įrom past payment information, stored digitally. It then compared the results to a different segment of inactive purchasers who didn’t receive any notification. Direct mail is also more shareable as it is likely to be viewed by the entire household, and typically has a lifespan of 17 days. Direct mail stands out in a digital world and creates a unique physical experience for the customer. The company sent out postcards to 50,000 past purchasers. Direct mail campaigns generate purchases five times larger than email campaigns. It also experienced a 60% increase in net revenue. It wasn’t until they decided to leverage a direct mail marketing campaign that they really moved the needle.Īs a result of that direct mail campaign, the company saw an increase of 35% in orders per customer. This offer is a great idea, but the company struggled to gain initial traction. One great strategy that fuses direct mail and digital marketing is mailing a printed piece and then driving customers to a high-value lead magnet online. NatureBox is an ecommerce business that offers natural snacks delivered to the doors of its subscribers. ![]() This company using a direct mail marketing strategy to generate 35% more orders and a 60% increase in net revenue might surprise you…
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